{"id":541,"date":"2022-08-18T17:05:13","date_gmt":"2022-08-18T17:05:13","guid":{"rendered":"http:\/\/www.rockfordaquarium.org\/new\/?page_id=541"},"modified":"2023-03-23T00:02:23","modified_gmt":"2023-03-23T00:02:23","slug":"economic-development","status":"publish","type":"page","link":"http:\/\/www.rockfordaquarium.org\/new\/economic-development\/","title":{"rendered":"Economic Development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"541\" class=\"elementor elementor-541\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75270a6 e-flex e-con-boxed e-con e-parent\" data-id=\"75270a6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7c949b elementor-widget elementor-widget-heading\" data-id=\"b7c949b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preamble 2022 - 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c1bdfd animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"8c1bdfd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Rockford Aquarium has engaged in a Ten Plus year-long strategic planning process that solicited the views of many constituents, including international, national, and local industry and community leaders, along with our Board of Trustees, organizations, volunteers, and donors.<\/p><p>This journey has underscored the need for an Aquatic Center in the Tri-state area, which will be located in the County of Winnebago, in the City of Rockford, Illinois.<\/p><p>Having completed, during Ten plus years, an extensive and broadly focused consultative and planning process leading to the current and anticipated goal of a location along the banks of the Rock River, and working in conjunction with the City of Rockford, and J. JEFFERS Development, for the use and occupancy of the Barber Colman Campus located in the on the South Main Corridor, the Rockford Aquarium now stands ready to move forward, to realize the goals articulated in that seminal Feasibility Study of 2013.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4002def e-flex e-con-boxed e-con e-parent\" data-id=\"4002def\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f218df0 e-con-full e-flex e-con e-parent\" data-id=\"f218df0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d63f13b elementor-widget elementor-widget-heading\" data-id=\"d63f13b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE PROJECT <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c08474c e-con-full e-flex e-con e-parent\" data-id=\"c08474c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbd162 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fdbd162\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"518\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/R.-A-BUILDING-CONCEPTS-1.-08-11-2022.png\" class=\"attachment-large size-large wp-image-830\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2c26a6 e-con-full e-flex e-con e-parent\" data-id=\"b2c26a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04de089 elementor-hidden-tablet elementor-widget elementor-widget-spacer\" data-id=\"04de089\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a73702 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7a73702\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This Website 2022-25 is, in large measure, a roadmap plotting the route to be followed to reach the destination set for the Aquarium in the Strategic Feasibility Study.<\/p><p>The Rockford\u2019s Aquarium mission, reconfirmed in the ongoing strategic planning process, commits the organization to promoting access to education and enlightenment for all visitors and to achieving excellence in learning, in edutainment venues, research and scholarship, and in service to the community, the county, the State of Illinois and the broader marketplace who will visit from across the United States.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd60a13 e-flex e-con-boxed e-con e-parent\" data-id=\"fd60a13\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8453302 elementor-widget elementor-widget-heading\" data-id=\"8453302\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE WATERPOWER DISTRICT FOUNDATION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-485b360 e-flex e-con-boxed e-con e-parent\" data-id=\"485b360\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d94c10 e-con-full e-flex e-con e-parent\" data-id=\"0d94c10\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-164220b animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"164220b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Board of the Aquarium, working with the recently formed Waterpower District Foundation, has extensive experience providing consulting services and economic expansion to support the aquarium development.<\/p><p>The studies provided by ConsultEcon, Inc. have been essential to the economic planning of the Project, as they provide objective economic feasibility analysis, project right-sizing analysis, and created the initial operating plan for the proposed Project.\u00a0<\/p><p>The Board of the Aquarium has become familiar with Rockford&#8217;s market and location context, particularly from our prior work over the years.<\/p><p>The Waterpower District Cultural, Educational, and Entertainment Foundation using the Abbreviation WDF is a 501(c)(3) charitable organization whose primary mission is twofold.<\/p><ol><li>The charitable Corporation is organized exclusively for educational, cultural, entertainment, and scientific purposes, and<\/li><li>to combat the further deterioration of downtown properties by promoting economic growth in the downtown Rockford, Illinois, business district. The economic development model of the charitable foundation is to create jobs, improve the Southwest Rockford corridor, fuel income growth, and improve the overall quality of life.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4be83e1 e-con-full e-flex e-con e-parent\" data-id=\"4be83e1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8794d elementor-widget elementor-widget-spacer\" data-id=\"ed8794d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-832c876 animated-slow elementor-invisible elementor-widget elementor-widget-video\" data-id=\"832c876\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/09\/Copy-of-waterpower-Foundation-Progress-Toward-A-Better-Day-For-Cities-Owes-1980-\u00d7-1080-px-1.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19fbdcb e-con-full e-flex e-con e-parent\" data-id=\"19fbdcb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31ad4f0 elementor-widget elementor-widget-spacer\" data-id=\"31ad4f0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0d6a9 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2c0d6a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"994\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/The-Waterpower-District-Cultural-Educational-and-Entertainment-Foundation-1536x994.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-943 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/994;\" \/><noscript><img decoding=\"async\" width=\"1536\" height=\"994\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/The-Waterpower-District-Cultural-Educational-and-Entertainment-Foundation-1536x994.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-943\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c1a307 e-con-full e-flex e-con e-parent\" data-id=\"6c1a307\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74683d8 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"74683d8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The principal office of the Corporation is located in Winnebago County, Illinois, or at such other place as the Board of Directors may, from time to time, appoint, or the purposes of the Corporation may require.<\/p><p>The organization work in cooperation with such organizations as the City of Rockford, Winnebago County, Rockford Area Economic Development Council, the Rockford Area Convention &amp; Visitors Bureau (RACVB), River District Association, Rockford Local Development Corporation (&#8220;RLDC&#8221;), Region 1 Planning Council, The Rockford Park District, Transform Rockford, The Rockford Chamber of Commerce, the Downtown Development Authority, the Northern Illinois Community Foundation, and other like local\/regional community groups.\u00a0<\/p><p>The Waterpower District Cultural, Educational, and Entertainment Foundation \u2013 (Using the Abbreviation, WDF) As an operating foundation, WDF, will predominantly undertake charitable activities and will be significantly involved in its own projects in a continuing and sustaining fashion.<\/p><p>The operating foundation will lay out a clearly defined goal and use the endowment to achieve those goals directly through its operations. The funding model will consider the current economic climate, funding needs for the organization, and the recent impact of Covid19 on current developments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f20ecb2 e-flex e-con-boxed e-con e-parent\" data-id=\"f20ecb2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:353,&quot;url&quot;:&quot;http:\\\/\\\/www.rockfordaquarium.org\\\/new\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/sea-turtle-swims-under-water-on-the-background-of-2022-02-02-03-49-50-utc-scaled.jpg&quot;}],&quot;shape_divider_top&quot;:&quot;mountains&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f187e7 e-flex e-con-boxed e-con e-parent\" data-id=\"2f187e7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d4cbae e-con-full e-flex e-con e-parent\" data-id=\"0d4cbae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e325d78 elementor-widget elementor-widget-heading\" data-id=\"e325d78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> THE AQUARIUM'S DEVELOPMENT CONSULTING ARM - CONSULTECON<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71fe947 e-con-full e-flex e-con e-parent\" data-id=\"71fe947\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3d4f3 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5a3d4f3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our work over the past years with ConsultEcon, the Aquarium&#8217;s Development Consulting Arm, will help finalize the plans for visitor attractions&#8217; updated feasibility, development, and reinvestment.<\/p><p>Together we will focus on issues related to visitation projections, facility pricing and marketing, operations, economic feasibility, and project economic impacts.\u00a0<\/p><p>We will also work with aquatic representatives, educators, architects, engineers, and other related professionals on the project implementation, timeline, and master plans.\u00a0<\/p><p>The overall work will set the framework for other tourist professionals to identify anticipated visitation levels, seasonality of visitation, cost return trade-offs, and related issues critical to successful planning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-081af4a e-con-full e-flex e-con e-parent\" data-id=\"081af4a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f36035e elementor-widget elementor-widget-spacer\" data-id=\"f36035e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d31a0 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"32d31a0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/1519886965802.jpeg\" class=\"attachment-large size-large wp-image-850 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/200;\" \/><noscript><img decoding=\"async\" width=\"200\" height=\"200\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/1519886965802.jpeg\" class=\"attachment-large size-large wp-image-850\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2e4e27 e-flex e-con-boxed e-con e-parent\" data-id=\"f2e4e27\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62aa6b5 elementor-widget elementor-widget-heading\" data-id=\"62aa6b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKET AND FINANCIAL FEASIBILITY IMPLEMENTATION SEVEN GOALS 2022 -2025: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0819472 elementor-tabs-alignment-center animated-slow elementor-tabs-view-horizontal elementor-invisible elementor-widget elementor-widget-tabs\" data-id=\"0819472\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8491\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-8491\" aria-expanded=\"false\">Business and Master Plans<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8492\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8492\" aria-expanded=\"false\">Reinvestment Strategies<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8493\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8493\" aria-expanded=\"false\">Earned Revenue Strategies<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8494\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8494\" aria-expanded=\"false\">Strategic Operating Plans<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8495\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8495\" aria-expanded=\"false\">Management and Operational Analysis<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8496\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8496\" aria-expanded=\"false\">Socio-Economic Impact Evaluations<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-8497\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"7\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8497\" aria-expanded=\"false\">Project Implementation<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-8491\" aria-expanded=\"false\">Business and Master Plans<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8491\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8491\" tabindex=\"0\" hidden=\"false\"><p>Evaluation of the market support for and financial feasibility of visitor attractions for the Aquarium. Development of business plans and master plans for visitor attractions, particularly aquariums.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8492\" aria-expanded=\"false\">Reinvestment Strategies<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8492\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8492\" tabindex=\"0\" hidden=\"hidden\"><p>\u00a0Repositioning visitor attractions to better address their audiences, respond to market and funding changes, and identify strategies to enhance mission fulfillment.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8493\" aria-expanded=\"false\">Earned Revenue Strategies<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8493\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8493\" tabindex=\"0\" hidden=\"hidden\"><p>Analyze new strategies to increase earned revenue potential at the proposed attractions.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8494\" aria-expanded=\"false\">Strategic Operating Plans<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8494\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8494\" tabindex=\"0\" hidden=\"hidden\"><p>Working with existing visitor attractions&#8217; staff and board in developing strategic operating plans that are mission-focused and that focus on the changing visitor attraction&#8217;s marketplace.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8495\" aria-expanded=\"false\">Management and Operational Analysis<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8495\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8495\" tabindex=\"0\" hidden=\"hidden\"><p>An evaluation of management staffing and operational aspects of aquatic programs and projects and analysis of alternative organizational models where needed.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"6\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8496\" aria-expanded=\"false\">Socio-Economic Impact Evaluations<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8496\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8496\" tabindex=\"0\" hidden=\"hidden\"><p>Analysis of the socio-economic impacts associated with Project and program development.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"7\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-8497\" aria-expanded=\"false\">Project Implementation<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8497\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8497\" tabindex=\"0\" hidden=\"hidden\"><p>Targeted strategies for achieving Project and plan implementation.<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af582b2 e-flex e-con-boxed e-con e-parent\" data-id=\"af582b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dadc256 elementor-widget elementor-widget-spacer\" data-id=\"dadc256\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b33ab5 e-flex e-con-boxed e-con e-parent\" data-id=\"3b33ab5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db12a33 elementor-widget elementor-widget-heading\" data-id=\"db12a33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WORKING WITH OUR CONSULTING ARM, CONSULTECON, \nTO IMPLEMENT THE PROJECT\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afec9a2 e-flex e-con-boxed e-con e-parent\" data-id=\"afec9a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e54bf9a e-con-full e-flex e-con e-parent\" data-id=\"e54bf9a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4b287 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"7f4b287\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 1\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b876067 elementor-widget elementor-widget-heading\" data-id=\"b876067\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Review Project Objectives and Concepts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d3a1c7 e-con-full e-flex e-con e-parent\" data-id=\"2d3a1c7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32ad719 elementor-widget elementor-widget-spacer\" data-id=\"32ad719\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8999953 elementor-widget elementor-widget-image\" data-id=\"8999953\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"343\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/07\/ralogo-01-1024x439.png\" class=\"attachment-large size-large wp-image-10 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/343;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"343\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/07\/ralogo-01-1024x439.png\" class=\"attachment-large size-large wp-image-10\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ab6513 e-con-full e-flex e-con e-parent\" data-id=\"1ab6513\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54d48c elementor-widget elementor-widget-text-editor\" data-id=\"c54d48c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will focus on developing and expanding the objectives of the Project, reviewing existing documents related to the proposed Aquarium, and defining how the proposed Aquarium would be positioned in the marketplace.<\/p><p>\u00a0We will meet key project players, as appropriate, to establish more fully the context for the Project.\u00a0<\/p><p>The Task would include a review of the proposed site in Rockford, as discussed in Task 2 below.<\/p><p>We will interview individuals with local and regional economies and visitor markets to better understand the current local context and visit attractions in the area to understand the base of the existing regional attractions. We will also review other changes and improvements in the local area that will affect the future performance of the Aquarium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b52a9bc e-flex e-con-boxed e-con e-parent\" data-id=\"b52a9bc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-705f54c elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"705f54c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 2\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fcb705 e-flex e-con-boxed e-con e-parent\" data-id=\"3fcb705\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8c0a89 e-con-full e-flex e-con e-parent\" data-id=\"c8c0a89\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dabfc45 elementor-widget elementor-widget-heading\" data-id=\"dabfc45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Site Review<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c9242d e-con-full e-flex e-con e-parent\" data-id=\"7c9242d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4365aab elementor-widget elementor-widget-spacer\" data-id=\"4365aab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd1a3e3 elementor-widget elementor-widget-text-editor\" data-id=\"bd1a3e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will review the site for the Aquarium from a market and economic perspective. Our site review will include site accessibility, visibility, site layout, adjacent and nearby land uses, especially the context of being located as part of a more extensive, mixed-use development, nearby attractions, parking, and public transportation, as well as the visitor services and amenities available nearby.<\/p><p>These site qualities will be presented in a descriptive narrative with an assessment of the site&#8217;s merits and issues to be considered as the development process moves forward.<\/p><p>Overall, this task will focus on and reflect the unique characteristics of Rockford and the proposed site within Rockford.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6bd6975 e-con-full e-flex e-con e-parent\" data-id=\"6bd6975\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c0f78 elementor-widget elementor-widget-image\" data-id=\"12c0f78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"554\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/Barber-Colman-Aerial-1962-Rockford-Register-Star-rrstar.com_.jpg\" class=\"attachment-large size-large wp-image-672 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 738px; --smush-placeholder-aspect-ratio: 738\/554;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"554\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/Barber-Colman-Aerial-1962-Rockford-Register-Star-rrstar.com_.jpg\" class=\"attachment-large size-large wp-image-672\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c683518 e-flex e-con-boxed e-con e-parent\" data-id=\"c683518\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-787c96d elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"787c96d\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 3\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ad254d e-con-full e-flex e-con e-parent\" data-id=\"9ad254d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d321a91 elementor-widget elementor-widget-heading\" data-id=\"d321a91\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identification and Evaluation of Market Segments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d69ea13 e-con-full e-flex e-con e-parent\" data-id=\"d69ea13\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0df5561 elementor-widget elementor-widget-image\" data-id=\"0df5561\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"556\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/kids-watching-aquarium-SBI-300363686-1024x712.jpg\" class=\"attachment-large size-large wp-image-569 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/556;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"556\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/kids-watching-aquarium-SBI-300363686-1024x712.jpg\" class=\"attachment-large size-large wp-image-569\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9902328 e-con-full e-flex e-con e-parent\" data-id=\"9902328\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89226e3 elementor-widget elementor-widget-spacer\" data-id=\"89226e3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-617d12e elementor-widget elementor-widget-text-editor\" data-id=\"617d12e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will define the potential market segments for the proposed Aquarium. The task would include resident and tourist markets. Market segments will include:<\/p><ul><li>Local and regional residents<\/li><li>School groups<\/li><li>Destination visitors to the region<\/li><li>Visiting friends and relatives (VFR)<\/li><li>Pass-through or touring visitors<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-104d9c5 e-flex e-con-boxed e-con e-parent\" data-id=\"104d9c5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26eb343 e-con-full e-flex e-con e-parent\" data-id=\"26eb343\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4738e33 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"4738e33\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 3A\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb8d09 elementor-widget elementor-widget-heading\" data-id=\"7cb8d09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resident Market Evaluation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a66184a e-con-full e-flex e-con e-parent\" data-id=\"a66184a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb969ff elementor-widget elementor-widget-text-editor\" data-id=\"bb969ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will define the residential market reach for this project, based on travel times and alternative activities.<\/p><p>We will segment the residential market into primary, secondary, and tertiary markets as appropriate.<\/p><p>We will analyze demographic characteristics of the markets including population, growth patterns, age profile, and income as data are available.<\/p><p>Transportation, as well as the visitor services and amenities available nearby.<\/p><p>These site qualities will be presented in a descriptive narrative with an assessment of the site&#8217;s merits and issues to be considered as the development process moves forward.<\/p><p>Overall, this task will focus on and reflect the unique characteristics of Rockford and the proposed site within Rockford.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e42e45 e-con-full e-flex e-con e-parent\" data-id=\"9e42e45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a915ad elementor-widget elementor-widget-spacer\" data-id=\"4a915ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a1877 elementor-widget elementor-widget-image\" data-id=\"57a1877\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"355\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/BARBER-COLMAN-2022-3.-1024x454.png\" class=\"attachment-large size-large wp-image-846 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/355;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"355\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/BARBER-COLMAN-2022-3.-1024x454.png\" class=\"attachment-large size-large wp-image-846\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76682f1 e-flex e-con-boxed e-con e-parent\" data-id=\"76682f1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de87515 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"de87515\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 3B\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf48a6b e-con-full e-flex e-con e-parent\" data-id=\"cf48a6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-865480b elementor-widget elementor-widget-heading\" data-id=\"865480b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tourist Market Profile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7707ad e-con-full e-flex e-con e-parent\" data-id=\"a7707ad\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2d743 elementor-widget elementor-widget-image\" data-id=\"bb2d743\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/14-1024x683.jpeg\" class=\"attachment-large size-large wp-image-871 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/14-1024x683.jpeg\" class=\"attachment-large size-large wp-image-871\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-324df5c e-con-full e-flex e-con e-parent\" data-id=\"324df5c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7801045 elementor-widget elementor-widget-spacer\" data-id=\"7801045\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af057fb elementor-widget elementor-widget-text-editor\" data-id=\"af057fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will analyze the visitor market segments to and through Rockford, including group travel, pass-through, VFR\u2019s and general tourists by place of origin to the extent that data are available.<\/p><p>Issues to be investigated will include place of origin, length of stay, trip activities, accommodations, spending patterns, demographic characteristics and other such factors which will influence tourist response to the project.<\/p><p>If there is absent comprehensive quantitative data, we will interpolate from existing data.<\/p><p>We will interview representatives of organizations involved in the tourism industry to better understand current trends and market opportunities through 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5f5358 e-flex e-con-boxed e-con e-parent\" data-id=\"a5f5358\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-339459a e-con-full e-flex e-con e-parent\" data-id=\"339459a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd2621 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"9dd2621\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 4\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9243e60 elementor-widget elementor-widget-heading\" data-id=\"9243e60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitive Context<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc8de6b e-con-full e-flex e-con e-parent\" data-id=\"fc8de6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53aea1c elementor-widget elementor-widget-spacer\" data-id=\"53aea1c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ba851 elementor-widget elementor-widget-text-editor\" data-id=\"56ba851\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will review the current competitive environment for the Aquarium project in Rockford. The environment review includes the current mix of attractions in the area, including annual attendance, admission pricing, memberships, exhibit content\/visitor experience, programs, revenues, and other operating information, as data are available through 2025.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d902d59 e-con-full e-flex e-con e-parent\" data-id=\"d902d59\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7391a7e elementor-widget elementor-widget-image\" data-id=\"7391a7e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/elementor\/thumbs\/Websiteimage-ptnewj3zqsfbj6d6ravthb9ku4cn3epl976leiydnk.jpeg\" title=\"Websiteimage\" alt=\"Websiteimage\" loading=\"lazy\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><noscript><img decoding=\"async\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/elementor\/thumbs\/Websiteimage-ptnewj3zqsfbj6d6ravthb9ku4cn3epl976leiydnk.jpeg\" title=\"Websiteimage\" alt=\"Websiteimage\" loading=\"lazy\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6129198 e-flex e-con-boxed e-con e-parent\" data-id=\"6129198\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f188aa e-con-full e-flex e-con e-parent\" data-id=\"4f188aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab01416 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"ab01416\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 5\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35cb963 elementor-widget elementor-widget-heading\" data-id=\"35cb963\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmark Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d44a62 e-con-full e-flex e-con e-parent\" data-id=\"6d44a62\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0e8c4 elementor-widget elementor-widget-image\" data-id=\"7f0e8c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/inside-1024x663.png\" class=\"attachment-large size-large wp-image-857 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/518;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/inside-1024x663.png\" class=\"attachment-large size-large wp-image-857\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cec9b3b e-con-full e-flex e-con e-parent\" data-id=\"cec9b3b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad95183 elementor-widget elementor-widget-spacer\" data-id=\"ad95183\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d4c57d elementor-widget elementor-widget-text-editor\" data-id=\"8d4c57d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We will study and analysis benchmarks of up eight aquariums nationally to include area population, attendance, facility size, operating costs, revenue profile, and ticket prices to establish appropriate industry benchmarks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4548ab6 e-flex e-con-boxed e-con e-parent\" data-id=\"4548ab6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37a3aa0 e-con-full e-flex e-con e-parent\" data-id=\"37a3aa0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbd19c elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"7bbd19c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 6\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf10d7 elementor-widget elementor-widget-heading\" data-id=\"cbf10d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IMPLEMENTATION TASK  6.  Estimate Potential Attendance and Physical Planning Parameters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35624b9 e-con-full e-flex e-con e-parent\" data-id=\"35624b9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd9fe6 elementor-widget elementor-widget-text-editor\" data-id=\"ccd9fe6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on the work in previous tasks and reflecting the Aquarium concepts and proposed program, attendance potential will be estimated and projected for the project.<\/p><p>The potential annual visitation to the project will be evaluated by market segment, and attendance mix (adult, children, and education group), as appropriate. Ticket pricing issues will be explicitly included in this evaluation of attendance potential.\u00a0<\/p><p>A five-year attendance potential analysis reflecting early year high attendance patterns, stabilized attendance and long-term growth potential will be prepared. We will also break out the annual visitation by month and by peak and design days so that other planning factors such as parking needs can be identified at the site location.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a3865e e-con-full e-flex e-con e-parent\" data-id=\"0a3865e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43e5e30 elementor-widget elementor-widget-image\" data-id=\"43e5e30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"432\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/chart.png\" class=\"attachment-large size-large wp-image-865 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/432;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"432\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/chart.png\" class=\"attachment-large size-large wp-image-865\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c6a67e1 e-flex e-con-boxed e-con e-parent\" data-id=\"3c6a67e1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2dd0b95c e-con-full e-flex e-con e-parent\" data-id=\"2dd0b95c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f8879 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f6f8879\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 7\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c369b12 elementor-widget elementor-widget-heading\" data-id=\"3c369b12\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Revenue Potential<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bfd727b e-con-full e-flex e-con e-parent\" data-id=\"7bfd727b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a0f32e elementor-widget elementor-widget-image\" data-id=\"65a0f32e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/Boy-in-Store-1.jpeg\" class=\"attachment-large size-large wp-image-866 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/Boy-in-Store-1.jpeg\" class=\"attachment-large size-large wp-image-866\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-458f1842 e-con-full e-flex e-con e-parent\" data-id=\"458f1842\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66c45353 elementor-widget elementor-widget-spacer\" data-id=\"66c45353\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8460ae3 elementor-widget elementor-widget-text-editor\" data-id=\"8460ae3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on the proposed Aquarium concepts and facility program, trade-offs between ticket prices and attendance will be assessed.\u00a0 Optimum admission price levels will be determined based on physical capacity of the Aquarium program, the content of the visitor experience, seasonality, and the attendance goals of the project sponsors. These revenue projections will be input to the overall financial planning for the project. Based on our extensive experience in the aquarium industry, data from comparable projects and local conditions, we will estimate achievable per capita expenditures for associated retail and food service components of the project, as appropriate, and develop assumptions regarding other potential sources of income i.e. iterative programs, events or facility rentals, memberships, as appropriate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2074d592 e-flex e-con-boxed e-con e-parent\" data-id=\"2074d592\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cf56043 e-con-full e-flex e-con e-parent\" data-id=\"6cf56043\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0ae66 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"8b0ae66\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 8\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61cab7e9 elementor-widget elementor-widget-heading\" data-id=\"61cab7e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Operating Expenses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-679c1b5 e-flex e-con-boxed e-con e-parent\" data-id=\"679c1b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c444c12 e-con-full e-flex e-con e-parent\" data-id=\"c444c12\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-826286d elementor-widget elementor-widget-spacer\" data-id=\"826286d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c0271 elementor-widget elementor-widget-text-editor\" data-id=\"15c0271\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Operating expense projections will be based on the project size, program, and local factors for utility costs, personnel, benefits, etc. A prototypical personnel plan will be prepared including industry salary levels informed by local conditions, as appropriate. Optimum marketing expenditures will be estimated. The experience of other comparable aquariums and local attractions will be important data sources for the operating expense analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9792c66 e-con-full e-flex e-con e-parent\" data-id=\"9792c66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6720b59 elementor-widget elementor-widget-image\" data-id=\"6720b59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/12_002__1894__cafe_union_station_jan_2020.webp\" class=\"attachment-large size-large wp-image-962 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/426;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/12_002__1894__cafe_union_station_jan_2020.webp\" class=\"attachment-large size-large wp-image-962\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e0f7a99 e-flex e-con-boxed e-con e-parent\" data-id=\"4e0f7a99\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cac0a04 e-con-full e-flex e-con e-parent\" data-id=\"6cac0a04\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-447bd96 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"447bd96\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 9\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3918db13 elementor-widget elementor-widget-heading\" data-id=\"3918db13\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Operating Performance and Preliminary IRR Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d88d92c e-con-full e-flex e-con e-parent\" data-id=\"7d88d92c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80f05e6 elementor-widget elementor-widget-image\" data-id=\"80f05e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"451\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/experiences-v1-Facebook-Cover-1024x577.png\" class=\"attachment-large size-large wp-image-536 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/451;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"451\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2022\/08\/experiences-v1-Facebook-Cover-1024x577.png\" class=\"attachment-large size-large wp-image-536\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d48680e e-con-full e-flex e-con e-parent\" data-id=\"2d48680e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-912393d elementor-widget elementor-widget-spacer\" data-id=\"912393d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500cd7a2 elementor-widget elementor-widget-text-editor\" data-id=\"500cd7a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A set of five-year revenue and operating expense pro formas will be prepared for the proposed Aquarium. These will be presented along with detailed tables and sensitivity analyses as annotated project operating pro formas along with accompanying notes and explanations. The focus of these evaluations will be on the long-term sustainability of operations. This analyses will include a preliminary internal rate of return (IRR) analysis for the Rockford Aquarium based on development cost assumptions developed in conjunction with the client group and preliminary development cost assumptions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d550ff9 e-flex e-con-boxed e-con e-parent\" data-id=\"3d550ff9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-503b4c1d e-con-full e-flex e-con e-parent\" data-id=\"503b4c1d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4673721 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"4673721\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tTask 10\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71972531 elementor-widget elementor-widget-heading\" data-id=\"71972531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Summary Report<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b1c468b e-con-full e-flex e-con e-parent\" data-id=\"1b1c468b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f55bec2 elementor-widget elementor-widget-spacer\" data-id=\"f55bec2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377a6f96 elementor-widget elementor-widget-text-editor\" data-id=\"377a6f96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A concise final draft report will be prepared and submitted for review and comment. An executive summary suitable for separate distribution will also be included. Following review, a revised final report will be issued to client group along with recommended next steps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b307afa e-con-full e-flex e-con e-parent\" data-id=\"1b307afa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5936f492 elementor-widget elementor-widget-image\" data-id=\"5936f492\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" data-src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2023\/02\/RA-Design-backgrounds-1980-\u00d7-1080-px-3960-\u00d7-2180-px-1-1024x564.jpg\" class=\"attachment-large size-large wp-image-1223 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/441;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" src=\"http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2023\/02\/RA-Design-backgrounds-1980-\u00d7-1080-px-3960-\u00d7-2180-px-1-1024x564.jpg\" class=\"attachment-large size-large wp-image-1223\" alt=\"\" \/><\/noscript>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73f439f e-flex e-con-boxed e-con e-parent\" data-id=\"73f439f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb8a31 elementor-cta--layout-image-left elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"dfb8a31\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg lazyload\" style=\"background-image:inherit;\" role=\"img\" aria-label=\"03055\" data-bg-image=\"url(http:\/\/www.rockfordaquarium.org\/new\/wp-content\/uploads\/2023\/01\/03055-1024x682.jpg)\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tTo learn more about the site and location please click here\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"http:\/\/www.rockfordaquarium.org\/new\/future-location\/\">\n\t\t\t\t\t\tLearn more \t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Preamble 2022 &#8211; 2025 The Rockford Aquarium has engaged in a Ten Plus year-long strategic planning process that solicited the views of many constituents, including international, national, and local industry and community leaders, along with our Board of Trustees, organizations, volunteers, and donors. This journey has underscored the need for an Aquatic Center in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Economic Development - Rockford Aquarium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.rockfordaquarium.org\/new\/economic-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Economic Development - Rockford Aquarium\" \/>\n<meta property=\"og:description\" content=\"Preamble 2022 &#8211; 2025 The Rockford Aquarium has engaged in a Ten Plus year-long strategic planning process that solicited the views of many constituents, including international, national, and local industry and community leaders, along with our Board of Trustees, organizations, volunteers, and donors. 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